Bing Ads Marketing AI Automation
When you connect Bing Ads, Toffu can pull performance data from Microsoft Advertising, pause underperforming campaigns and keywords, and adjust bids. Ask it which campaigns are spending budget with no conversions, pause keywords with a CPC over your target and low CTR, or generate a monthly performance report for your Bing Ads account - and it acts directly in your Microsoft Advertising account.
Try asking Toffu
Show me which Bing Ads campaigns are spending budget with no conversions this month
Pause all keywords on Bing with a CPC over $10 and CTR under 1%
Generate a monthly performance report for our Bing Ads account and send it to Slack
Compare our Bing Ads performance this month to last month by campaign
Add all search terms with 'free' or 'trial' in them as negative keywords across all Bing campaigns
How Toffu's Bing Ads AI Automation Works
Toffu pulls campaign and keyword performance data from Microsoft Advertising and identifies spend with no corresponding conversions. Ask for every campaign or keyword that has spent more than $50 with zero conversions this month, and Toffu returns the list with spend amounts and performance data.
Toffu pauses keywords in your Bing Ads account based on performance thresholds you specify - CPC above a target, CTR below a minimum, or spend with no conversions. It applies the changes across all campaigns at once, not one keyword at a time.
Toffu changes keyword or campaign bids in Microsoft Advertising based on your criteria. Ask it to reduce bids by 20% on all keywords with a CPA more than twice your target, or increase bids on keywords that are converting at or below your target CPA, and it applies the changes.
Toffu pulls search term reports from your Bing Ads account, identifies irrelevant queries driving clicks without conversions, and adds them as negative keywords. The same negative keyword hygiene process you run in Google Ads, applied to your Microsoft Advertising account.
Toffu generates structured performance reports for your Bing Ads account - spend, clicks, impressions, conversions, CTR, and CPA by campaign or ad group for any time period. It can send the report to Slack, write it to a Google Sheet, or return it directly.
Toffu pulls performance data from both your Google Ads and Bing Ads accounts and compares them side by side. Useful for understanding how your campaigns perform differently across the two networks and informing budget allocation decisions.
Key Features
Pull performance data by campaign, ad group, and keyword
Pause campaigns and keywords based on performance thresholds
Adjust keyword and campaign bids
Add negative keywords from search term reports
Generate performance reports by campaign and ad group
Identify spend with no conversion return
Compare performance across date ranges
Send reports to Slack or write to Google Sheets
Apply bulk changes across multiple campaigns
Key Benefits
Identify wasted spend in your Bing Ads account without manually reviewing each campaign
Apply the same keyword hygiene to Bing that you run in Google Ads
Pause low performers without navigating Microsoft Advertising's interface
Get Bing Ads performance reports without building them manually each month
Make bid changes based on data without editing keywords one at a time
Keep your Microsoft Advertising account as well-managed as your Google Ads account
Ready to Implement Bing Ads AI Automation?
Start leveraging Bing Ads AI automation to optimize your campaigns and achieve better results with intelligent automation.