PLAYBOOK
Weak Ad Copy Finder
google adsad copyoptimizationctrcopywriting
PLAYBOOK CONTENT
Find ads with weak copy that is hurting my click-through rate and suggest stronger alternatives.
- Pull all active ads from my Google Ads account with their performance metrics (impressions, clicks, CTR, conversions)
- Identify ads with below-average CTR compared to other ads in the same ad group
- Analyze the underperforming ad copy for common weaknesses:
- Generic headlines with no specific value proposition ("Best Service", "Click Here")
- Missing call-to-action
- No urgency or differentiator
- Headlines that do not match the keywords in the ad group
- Descriptions that repeat the headline instead of adding value
- For each weak ad, write 3 alternative headline and description variations that:
- Include a clear benefit or differentiator
- Match the search intent of the ad group keywords
- Use proven copywriting patterns (numbers, questions, urgency)
- Create a Google Sheet with the weak ads, their metrics, the issues found, and the suggested alternatives
- Schedule a monthly review