Keyword Match Type Audit

Audit all my keywords across every campaign to find match type issues that are wasting budget or missing opportunities.

1. Pull all active keywords from my Google Ads account with their match type, performance metrics, and search term data
2. Flag issues:
   • Broad match keywords with high spend but low conversion rate (bleeding budget on irrelevant searches)
   • Exact match keywords with low impression share (too restrictive, missing volume)
   • Duplicate keywords across ad groups with different match types competing against each other
   • Keywords with no impressions in the last 30 days (dead weight)
   • High-performing search terms that are not covered by any keyword (opportunities)
3. For each issue, recommend a fix:
   • Switch broad to phrase or exact if search terms are too scattered
   • Add high-performing search terms as exact match keywords
   • Consolidate duplicates into a single ad group
   • Pause keywords with zero impressions
4. Create a Google Sheet with the full audit and recommendations
5. Email me a summary with the estimated budget savings and opportunity size
6. Schedule a monthly audit