PLAYBOOK
Google Auto-Apply Watchdog
google adschange historyauto-applyrecommendationsmonitoring
PLAYBOOK CONTENT
Detect when Google silently auto-applies recommendations to my account and alert me before they wreck my campaigns.
- Check my Google Ads change history for any changes that were made automatically by Google (not by a person on my team)
- For each auto-applied change, extract:
- What was changed (campaign, ad group, keyword, bid, budget, audience)
- The old value vs new value
- When it happened
- Flag high-risk auto-applies:
- Budget increases above 20%
- Bid strategy switches
- New broad match keywords added
- Audience expansion changes
- Send an immediate Slack alert for any high-risk change with the before/after values and a one-click link to the campaign
- Log all auto-applied changes in a Google Sheet with date, change type, old value, new value, and whether it was flagged
- Schedule daily monitoring and send a weekly summary of everything Google changed without my explicit approval