Marketing Playbooks
Step-by-step guides for Toffu to execute your marketing strategies
Analyze Competitor's Twitter/X Strategy
- Search for my competitor's most engaging tweets from the past month
- Create a Google Sheet to track content patterns and engagement metrics
- Analyze their audience engagement tactics and response strategies
- Create a content calendar based on successful patterns

Or Arbel
Create Google Ads
Let's find reddit posts of people complaining about my competitor and turn them into a Google Ads campaign
- Ask me which competitor I want to focus on
- Search for people complaining about my competitor on Reddit
- Generate a list of keywords that are relevant to the complaints
- Create a Google Ads campaign with the keywords

Toffu
Reach out to ICP leads
- Ask me for my current ICP (industry, title, company size, location)
- Search for companies that fit my ICP
- Identify 10 decision makers that are my ICP
For each person you find:
- Find their work email addresses
- Visit their LinkedIn profile and search on Google for relevant information that can be used to personalize the outreach
- Create personalized email draft in Gmail

Toffu
Find and Connect with Industry Influencers
- Search Twitter and LinkedIn for industry experts and high-engagement accounts
- Review their content quality, engagement rates, and audience alignment
- Create personalized outreach emails in Gmail
- Track all contacts and outreach status in Google Sheets

Toffu
Hijack Trends for Content
- Search Reddit, Twitter, and Google News for real-time news in my industry
- Fetch my company past posts from Twitter and LinkedIn to match the tone and voice
- Create platform-specific content for LinkedIn and Twitter in a Google Doc

Toffu
Research High-Value Keywords
- Find trending topics in Reddit
- Use Google Keyword Planner to find keywords and search volume
- Fetch keyword difficulty
- Create a Google Sheet with keywords, search volume, difficulty, and content ideas
Alex Kim
Create competitor-based LinkedIn Ads
Follow these steps to create effective LinkedIn ads:
- Find top competitors
- Use LinkedIn Ad Library to get inspiration from their top performing ads
- Generate ads based on your research
- Put the ads in a Google Sheet
Tom Shelly
Create Persona-Based Landing Pages
- Use Google Analytics and Search Console to analyze website traffic and user behavior
- Create detailed user personas based on traffic data and behavioral patterns
- Design landing pages with persona-specific content and value propositions
- Write targeted copy addressing persona-specific pain points and solutions

Toffu
Analyze Website Traffic and User Behavior
- Fetch data from Google Analytics and Search Console
- Analyze traffic trends and user behavior
- Review conversion rates and key metrics
- Create a comprehensive report in Google Docs