A/B Testing Strategy for Conversion Optimization

Define clear conversion goals and KPIs using Google Analytics goal tracking and conversion data
Use Google Analytics to identify high-traffic pages with low conversion rates as test candidates
Create a Google Sheets document to prioritize test ideas using traffic, potential impact, and ease scores
Document hypothesis statements in Google Docs with specific predictions about expected outcomes
Design test variations focusing on single elements like headlines, buttons, or page layouts
Use Google Analytics audience segments to track different user groups and their behavior patterns
Set up Google Analytics events to track micro-conversions and user interaction patterns
Create a testing calendar in Google Sheets to avoid conflicts and ensure systematic testing
Monitor test performance using Google Analytics real-time data and conversion tracking
Document all test results and learnings in Google Docs for team reference and future optimization
Use Google Search Console data to inform test variations based on user search intent