Toffu AI

Your TikTok Ads are burning budget. See exactly where in 60 seconds.

Connect your TikTok Ads account and Toffu instantly flags wasted spend, underperforming creatives, and audience overlap pulling down your results.

No credit card · 1000 credits on signup · Results in 60 seconds

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What Toffu audits

Every place TikTok Ads drains your budget

Ad groups spending with zero conversions

Ad groups that have been running for 7+ days without a single purchase or lead. You will see each one, the exact spend, and a recommendation to pause or restructure the targeting.

Creative fatigue

Creatives with frequency above 6 and declining CTR. Toffu flags each fatigued asset with spend, frequency score, and CTR trend so you know exactly what to refresh.

Audience overlap

Ad groups targeting overlapping audiences compete against each other in auction, inflating your CPM. Toffu surfaces the overlapping pairs and consolidation recommendations.

Bid strategy mismatches

Campaigns using Cost Cap or Bid Cap set too aggressively for their learning phase, throttling delivery and inflating CPA. You will see each case with current vs. recommended bid ranges.

Spark Ads with suppressed delivery

Organic posts boosted as Spark Ads that are underdelivering due to bid limits, audience size, or missing pixel signal. Toffu identifies each one and explains why delivery is throttled.

Pixel and event tracking gaps

Missing or misconfigured TikTok Pixel events that cause the algorithm to optimize blind. Toffu checks which conversion events are firing, which are missing, and where attribution windows are misconfigured.

How it works

From connect to findings in under 60 seconds

1

Connect your TikTok Ads account

OAuth in one click. No CSV exports, no manual setup. Toffu reads your campaigns, ad groups, creatives, and spend directly from the TikTok Ads API.

2

Toffu runs the audit automatically

Toffu analyzes your full account: spend by ad group, creative frequency and CTR trends, audience overlap, bid strategy fit, pixel event coverage, and conversion attribution.

3

Get a prioritized list of fixes

You get a clear breakdown of what to pause, what to restructure, and what to test next, ranked by revenue impact. Ask follow-up questions in plain language and Toffu answers instantly.

No credit card · 1000 credits on signup · Results in 60 seconds

After the audit

What you can do next

The audit is the starting point. Toffu stays connected so you can act on findings and monitor performance without switching tools.

Pause wasted spend in seconds

Tell Toffu which ad groups to pause and it handles it directly. No manual navigation through the TikTok Ads Manager.

Get creative refresh briefs

For every fatigued creative, Toffu drafts a refresh brief based on what worked: hook structure, format, audience, and angle. Hand it to your creative team or generate variations directly.

Set up spend anomaly alerts

Toffu monitors your account daily and pings you if spend spikes, a campaign stops delivering, or CPA drifts above your target.

Common questions

Does Toffu need full access to my TikTok Ads account?

Toffu uses read-only access by default for the audit. Write permissions are only used when you explicitly ask Toffu to make a change, like pausing an ad group.

How long does the audit take?

Under 60 seconds for most accounts. Larger accounts with hundreds of ad groups may take 2-3 minutes.

Can Toffu audit TikTok Shop campaigns too?

Yes. Toffu audits Video Shopping Ads, LIVE Shopping Ads, and Product Shopping Ads alongside standard in-feed campaigns.

What if I have multiple TikTok Ads accounts?

You can connect multiple ad accounts and audit them separately or together. Toffu keeps the data scoped to each account.

Will the audit tell me what to do, not just what is wrong?

Yes. Every finding comes with a specific recommendation: pause this, restructure that, refresh this creative, fix this pixel event. You can also ask Toffu follow-up questions in plain language.

Your TikTok budget is leaking right now.

Zero-conversion ad groups are spending. Fatigued creatives are running. The audience overlap is inflating your CPM. Connect your account and see the full picture in 60 seconds.

No credit card · 1000 credits on signup · Results in 60 seconds