Your Google Ads are wasting money. See where in 60 seconds.
No credit card · 300 credits on signup · Results in 60 seconds
What the audit finds
The specific problems draining your budget
Keywords spending with zero conversions
Keywords that have been eating budget for weeks without a single conversion. You'll see each one, how much it spent, and a recommendation to pause or add as negative.
Irrelevant search terms triggering your ads
Broad match keywords matching searches like "free tools" or "marketing degree" — people who will never buy. You'll see the exact search terms and which campaigns they hit.
Campaigns with high CPA or zero ROAS
Campaigns where cost-per-acquisition is 5x or 10x your target. You'll see the exact CPA, how it compares to your goal, and whether to pause, restructure, or reallocate budget.
Budget going to the wrong segments
Ad groups or audiences consuming spend while your top performers are budget-capped. You'll see how much to shift and where.
Missing negative keywords
Searches you're paying for that should have been excluded months ago. You'll get a list of recommended negatives to add across your campaigns.
Broad match keywords that need tightening
Keywords on broad match that trigger too many junk searches. You'll see which ones to switch to phrase or exact match.
How it works
Connect. Audit. Fix.
Connect your Google Ads account
One-click OAuth. Takes 10 seconds. Toffu gets access to your campaign data — it doesn't change anything unless you tell it to.
Run the audit
Type "audit my Google Ads" and Toffu scans every campaign, ad group, keyword, and search term. Takes about 60 seconds.
See what's wasting money
Get a breakdown of every problem: wasted keywords, bad search terms, campaigns with no conversions, and exactly what to do about each one.
No credit card · 300 credits on signup · Results in 60 seconds
After the audit
You don't just get a report. You get fixes.
Toffu doesn't stop at telling you what's wrong. It offers to make the changes for you. Say "do it" and it executes.
Pause wasted keywords
Keywords with spend and zero conversions get flagged. Toffu can pause them for you across all campaigns at once.
Add negative keywords
Irrelevant search terms that are burning budget get compiled into a negative keyword list. Toffu adds them to the right campaigns.
Switch match types
Broad match keywords triggering junk traffic get switched to phrase or exact match to tighten targeting.
Reallocate budget
Spend gets shifted from underperforming campaigns to the ones actually converting. You approve before anything moves.
Common questions
Do I need to stop using Google Ads or switch tools?
No. Toffu connects to your existing Google Ads account via OAuth. You keep using Google Ads exactly as before. Toffu just reads your data, finds waste, and can make changes you approve.
How long does the audit take?
About 60 seconds. Toffu connects to the Google Ads API, pulls your campaign data, and analyzes it in real time. No CSV exports, no waiting for a report.
Does this work for small accounts?
Yes. Whether you spend $500/month or $500,000/month, the audit works the same way. Smaller accounts often have a higher percentage of waste because they get less attention.
Will Toffu make changes to my account automatically?
Never without your permission. The audit shows you what's wrong and recommends fixes. If you want Toffu to execute a fix, you explicitly tell it to. Nothing happens behind your back.
What does it cost?
You get 300 credits when you sign up — enough to run a full audit. No credit card required. If you want to run more audits or have Toffu fix things, plans start at $49/month.
What platforms does Toffu support besides Google Ads?
Meta Ads, LinkedIn Ads, Bing Ads, Google Analytics, Search Console, and more. But this page is about one thing: finding what's wasting money in your Google Ads account.
Your Google Ads are spending right now.
Some of that spend is going to keywords that will never convert, search terms that don't match your business, and campaigns that haven't produced a result in weeks. Find out which ones in 60 seconds.
No credit card · 300 credits on signup · Results in 60 seconds