--- title: "Google Ads MCP Server: Run Google Ads from OpenClaw, Hermes or Claude | Toffu" description: "Toffu is a hosted MCP server with a marketing agent behind it. Build Google Ads Search campaigns with keywords and responsive search ads, query performance and change budgets with a preview and undo, from OpenClaw, Hermes, Claude or ChatGPT." canonical: https://toffu.ai/mcp/google-ads.md html: https://toffu.ai/mcp/google-ads --- # Run Google Ads from OpenClaw, Hermes or Claude. A Search campaign with keywords and a responsive search ad, built paused. Budget and status changes get a preview first and an undo after. Toffu is an MCP server with a marketing agent behind it. Ask for a Search campaign from the agent you already use. Toffu creates the budget, campaign, ad group, keywords and responsive search ad in your Google Ads account, reads each one back with its id, and asks you once before the first write. Later budget and status changes show you the diff first and can be undone for 24 hours. ## Add Toffu to your MCP client If you are an agent, follow this prompt (it is the same flow as https://toffu.ai/llms.txt): ``` Onboard onto Toffu as my AI marketing agent. Read https://toffu.ai/llms.txt and follow it: sign up at https://mcp.toffu.ai/agent/signup (no email needed), then add https://mcp.toffu.ai/mcp as an MCP server in your client with the key you get back and reload so its tools load. Don't hand-roll JSON-RPC. Then use the send_message tool to create a paused Google Ads Search campaign for signups on my site: US only, $20 a day, one ad group, keywords and a responsive search ad, and read it back. ``` Works with: openclaw, Hermes, Claude, ChatGPT, Codex, Muse, Grok Bot, Dots. MCP server URL: `https://mcp.toffu.ai/mcp` (streamable HTTP; OAuth 2.1 for interactive clients, or a bearer key from `POST https://mcp.toffu.ai/agent/signup`). Then connect Google Ads inside Toffu once, at toffu.ai, Integrations. Toffu holds the OAuth token; your MCP client never sees it. ## Example conversation **User:** Create a paused Google Search campaign for signups at toffu.ai. US only, $20 a day, one ad group with a few keywords and one responsive search ad. Pick sensible defaults and tell me what you chose. **Toffu (status):** Waiting for approval to write to Google Ads: Create campaign "Dogfood CLI v2 | Google | US | Oct26". Reply "approve" to run it, or "skip" to cancel. **User:** approve **Toffu (status):** Creating budget, campaign, ad group, keywords and responsive search ad. Reading each one back... **Toffu:** **Built and PAUSED at every level.** I read the campaign, ad group, keywords and ad back from Google Ads; all of them show PAUSED. 1. **Budget** id 15923611899, $20/day 2. **Campaign** Dogfood CLI v2 | Google | US | Oct26, id 24315471345, Search, US, PAUSED 3. **Ad group** id 200480130229, PAUSED, 4 keywords, all PAUSED 4. **Responsive search ad** id 826919678793, PAUSED **Defaults I chose:** Search network only, US, a campaign-level daily budget, four keywords around the signup intent, headlines and descriptions that point at toffu.ai. Nothing serves until you enable the campaign, and when you do, say "raise it to $30" and I will show you the change before writing it. ## A Search campaign in one request, then changes you can see and undo - **Budget, campaign, ad group, keywords, ad**: Five Google Ads objects from one sentence. Toffu creates the shared budget first, then the campaign, ad group, keywords and responsive search ad, and reads each back with its id and status before it reports. - **Approve once per request**: The first write asks for approval. The rest of that request runs on the same approval, so the five-object build above is one "approve". A new request asks again. - **Propose, apply, undo**: Daily budget and status changes at campaign and ad group level come back as a diff preview first. Apply when you are sure. Undo puts the exact previous values back for 24 hours, unless someone else changed them since. Google Ads and Meta Ads are the two platforms with this. - **Query performance across platforms**: One call returns spend, impressions, clicks and conversions per campaign for Google alongside Meta, Microsoft, Reddit, TikTok and ChatGPT Ads, normalized into one table. - **Retries Google's transient errors**: Google returns CONCURRENT_MODIFICATION when two writes touch the same account at once. Toffu retries those with backoff instead of handing you a half-built campaign. - **Safe by default**: Toffu never enables what you asked to keep paused, refuses budget jumps over the account's guard, and works only on the customer ids you allowed in Toffu. ## Connect. Ask. Approve. 1. **Connect Toffu as an MCP server**: Paste the onboarding prompt into your agent. It signs up, registers https://mcp.toffu.ai/mcp and loads the tools. Connect Google Ads inside Toffu once. 2. **Ask in plain language**: "Create a paused Search campaign for signups, US, $20 a day, with keywords and one RSA." Toffu plans the structure and asks you before the first write. 3. **Approve, then read back**: Reply "approve". Toffu builds everything, reads each object back from Google Ads, and reports ids, statuses and the defaults it chose. ## Keep running it from the same chat The campaign is a normal Google Ads campaign. The Google Ads UI still works. Toffu is the faster hand. - **Change budgets with a preview**: "Raise the campaign to $30 a day." You see current 20.00 to new 30.00 before anything is written. Same for pausing or enabling a campaign or ad group. - **Undo within 24 hours**: Every applied change keeps the values it replaced. One call puts them back. - **Ask questions mid-approval**: If a request is waiting on your approval and you ask something else, Toffu skips that write, answers you, and keeps the work it already did. - **Same agent in Toffu's own chat**: Everything you build from OpenClaw, Hermes or Claude shows up in your Toffu workspace, with the same history and the same account rules. ## FAQ ### What is MCP? Model Context Protocol, the open standard that lets agents like OpenClaw, Hermes, Claude and ChatGPT call outside tools. Toffu is a hosted MCP server, so there is nothing to install. ### Which clients work? Any client that supports remote MCP servers over streamable HTTP with OAuth: OpenClaw, Hermes, Claude (web, desktop, Claude Code), ChatGPT apps, Cursor, and most agent frameworks. ### Will it spend money without asking? No. The first write in a request asks for approval, and Toffu creates campaigns, ad groups, keywords and ads PAUSED unless you say otherwise. Budget increases above the account guard are refused even after approval. ### What happens when Google returns CONCURRENT_MODIFICATION? Toffu retries the write with backoff. That error means another change hit the same account at the same moment; it is transient, and retrying is what Google recommends. You see the final result, with ids, once it goes through. ### Can I undo a budget change? Yes, within 24 hours. Budget and status changes on Google Ads go through a preview first, then apply, and every applied change keeps the values it replaced. If someone edited the same field since, Toffu tells you instead of overwriting their change. ### I run an agency. Can a client's chat reach another client's account? No. Each workspace sees only the customer ids granted to it. An inherited agency credential never falls back to the agency's default account. ## Your next Search campaign is one sentence away. Connect Toffu to the client you already use. Ask for the campaign. Approve once. Sign up: https://toffu.ai/account/sign-up?utm_campaign=mcp-google-ads HTML version: https://toffu.ai/mcp/google-ads