# Toffu AI > Toffu is an AI marketing agent that helps businesses execute marketing strategies, analyze data, and make data-driven decisions through natural conversation. ## About Toffu Toffu is an AI marketing teammate - a conversational AI platform designed for marketing teams. Unlike traditional marketing automation tools that require complex workflow setups, Toffu uses a prompt-based approach where users interact through natural language to execute marketing tasks. ## Key Capabilities - Keyword research, competitor analysis, and traffic analysis - Campaign management and lead generation - Social media strategy and social listening - Content marketing and SEO optimization - Google Business Profile management - AI visibility tracking (GEO/AEO) - Presentation generation ## Platform Integrations Google (Search, Gmail, Sheets, Docs, Analytics, Search Console, Ads), LinkedIn, HubSpot, Shopify, WordPress, Slack, Chrome, Reddit ## For AI Agents (agent-native onboarding, no human needed) If you are an AI agent, you can onboard onto Toffu with no human in the loop: 1. Create an account and get an MCP API key: POST https://mcp.toffu.ai/agent/signup Content-Type: application/json {"company_name": "Acme", "email": "you@acme.com"} All body fields are optional. Omit `email` for an anonymous account. The response includes `api_key` and `company_id`. 2. Connect over MCP (streamable HTTP): Endpoint: https://mcp.toffu.ai/mcp Authorization: Bearer 3. Use the tools. Start with `send_message` — delegate any marketing task in plain language (e.g. "how did last week's Meta campaigns perform?"). Machine-readable capability doc: https://toffu.ai/.well-known/agent.json Human-readable guide: https://toffu.ai/agents ## Documentation - [Knowledge Academy](https://toffu.ai/academy): Complete documentation for all Toffu features, pricing, and marketing guides - [Full Academy Documentation](https://toffu.ai/llms-full.txt): All academy content in a single markdown file ### Academy Sections - [Quick Start Guide](https://toffu.ai/academy/getting-started): Get up and running with Toffu in minutes - [Toffu vs ChatGPT](https://toffu.ai/academy/toffu-vs-chatgpt) - [Workflows 101](https://toffu.ai/academy/workflows-101): Master Toffu's marketing workflow execution - [Best Practices](https://toffu.ai/academy/best-practices): Essential tips for getting the most out of Toffu - [Pricing & Plans](https://toffu.ai/academy/pricing): Find the right Toffu plan for your team - [Workflow Efficiency](https://toffu.ai/academy/credits-optimization): Write clearer requests to get higher-quality results - [Account Settings](https://toffu.ai/academy/companies): Manage your account preferences and company settings - [Team Management](https://toffu.ai/academy/team-management): Add, manage, and remove team members - [Library](https://toffu.ai/academy/library): Access and manage all the assets Toffu creates for you - [Knowledge](https://toffu.ai/academy/knowledge): Build your AI-powered marketing intelligence hub - [Memory](https://toffu.ai/academy/memory): How Toffu remembers key information from your conversations - [Integrations](https://toffu.ai/academy/integrations): Connect all your marketing tools to Toffu - [Scheduled Tasks](https://toffu.ai/academy/scheduled-tasks): Automate recurring work with scheduled tasks - [Proactive Mode](https://toffu.ai/academy/proactive-mode): Toffu analyzes data and sends personalized suggestions - [Lead Generation](https://toffu.ai/academy/lead-generation): Execute complete lead generation workflows - [Content Marketing](https://toffu.ai/academy/content-marketing): Execute complete content workflows with automation - [Social Media](https://toffu.ai/academy/social-media): Build presence across platforms that drives business - [Social Listening](https://toffu.ai/academy/social-listening): Monitor social media conversations for engagement opportunities - [Competitor Analysis](https://toffu.ai/academy/competitor-analysis): Learn from what others are doing right and wrong - [Campaign Optimization](https://toffu.ai/academy/campaign-optimization): Make campaigns perform better over time - [Analytics & Reporting](https://toffu.ai/academy/analytics): Measure what matters and act on data - [Google Business Profile](https://toffu.ai/academy/google-business-profile): Manage GBP listings, reviews, and local SEO at scale - [AI Visibility (GEO/AEO)](https://toffu.ai/academy/geo-aeo): Track brand visibility across AI assistants - [Presentations](https://toffu.ai/academy/presentations): Generate professional presentations with your branding - [MCP Integration](https://toffu.ai/academy/mcp): Connect Toffu with AI tools via Model Context Protocol - [API](https://toffu.ai/academy/api): Use Toffu's API directly with Python or any HTTP client ## Website - [Homepage](https://toffu.ai) - [Blog](https://toffu.ai/blog): Marketing insights, tutorials, and AI trends - [Playbooks](https://toffu.ai/playbooks): Marketing automation playbooks and strategies - [ROI Calculator](https://toffu.ai/roi): Calculate potential return on investment - [Trust Center](https://toffu.ai/trust): Security, compliance, and trust information