CyberMarketingCon 2024 Full Conference Agenda Announced

CyberMarketingCon 2024 features a diverse agenda including ethical AI, digital inclusivity, and workforce upskilling, with keynote speakers Steven Johnson and David Beal leading discussions. Specialized tracks and certification programs provide opportunities for skills advancement in data-driven decision-making and ecommerce strategies.

Unveiling the CyberMarketingCon 2024 Agenda

This article clarifies the official document posted on the Cybersecurity Marketing Society website.

The agenda for CyberMarketingCon 2024 includes a diverse array of subjects that are crucial to digital marketers and software professionals. One item high on the agenda is Ethical AI. The conference will discuss what businesses can expect from this cutting-edge technology in the near future and how they can—and should—be responsibly integrating it into their marketing strategies right now. Since the use of AI in business is exploding, it is essential to understand what’s happening and what actions can be taken.

Another central topic is digital inclusivity, which emphasizes the significance of crafting digital environments that all users can access and engage with.

Fact

Making products digitally accessible plays a significant role in market penetration, particularly in emerging markets like Southeast Asia.

This is exceedingly important for businesses that want to connect with and serve a multitude of different audiences and expand their market reach into places like Southeast Asia, where the very act of making a product digitally accessible can be the tipping point for a company’s entry into a new segment of a rapidly emerging market.

“Understanding these themes is not just beneficial but indispensable for digital marketers aiming to lead in today’s markets.” – Andrea Fischer, Senior Manager of Media Strategy and Activation at Bayer

Another point of emphasis is the industry’s upskilling of its workforce, which responds to the relentless technological progress in the sector. With the unending shifts in digital marketing tools and tactics, upskilling is essential to remain competitive and at the cutting edge. This theme highlights the industry’s imperative for the “always on” workforce to meet the growing demands.

Topic	Key Elements	Importance
Ethical AI	Responsible integration into marketing strategies	Prepare for AI advancements in business
Digital Inclusivity	Accessible digital environments for all users	Market expansion and audience engagement
Workforce Upskilling	Continual learning in digital marketing	Stay competitive amidst technological progress

The conference will focus on these important issues to ensure that attendees can engage meaningfully with them. For those who want to enhance their expertise and influence in the region, this event is a must.

Keynote Speakers and Industry Leaders

The keynote speeches at CyberMarketingCon 2024 will be given by two renowned authorities from the software industry, Steven Johnson and David Beal. Attendees are eager to hear from Johnson, a highly regarded business figure with deep expertise in untangling the many layers of artificial intelligence. Listening to him promises to deliver next-level insights into why and how AI is going to revolutionize business practices across the board.

Fact

Generative AI is significantly impacting content creation and audience engagement strategies, a topic Steven Johnson highlights in his talks.

Conversely, David Beal concentrates on a digital transformation driven by values. He underscores the substantial need for ethical approaches in the development of technologies. He is anticipated to delve deeply into the balance—often an imbalance—between automation and human supervision and to explore how businesses can innovate in a way that maintains ethical standards while satisfying the bottom line. Beal’s prior keynotes have emphasized sustainable practices, the necessary (and sometimes painful) redesign of not just “toys” but also “tools” that humans use to get “work” done, and a significant reimagining of the “process” aspect of “software process improvement.” That last part about “process” is something that will resonate profoundly with software professionals.

Johnson and Beal possess deep knowledge and rich experience, the kind that enables engaging discussions that this panel is meant to stimulate. When it comes to the panelists’ main topic of interest—how the software sector is being transformed by AI and digital ethics—the promise here is not just to entertain with “interesting conversations,” but also to deliver insights that could be actionable for industry leaders and innovators.

Speaker	Key Focus Areas	Anticipated Topics
Steven Johnson	Artificial Intelligence, Generative AI	Impact of AI on Business Practices, Audience Engagement
David Beal	Digital Transformation, Ethical Technology	Balance of Automation and Human Oversight, Sustainable Practices

Specialized Tracks and Certification Programs

Specialized sessions will be available for professionals looking to sharpen their skills in data-driven decision-making and e-commerce strategies. Offered by industry experts, these sessions will provide practical insights necessary to make informed choices through data analysis—analysis that many in the profession have come to rely on in order to make necessary day-to-day decisions.

Tip

Programming and development skills enhance competitive advantage—when applied contextually in digital marketing.

The conference has teamed up with Certified Digital Marketer to present a new certification program. This initiative is well-suited to elevate professional skills, with hopes that it will also raise the profile of and add more substance to the digital marketing practice. By virtue of their attendance, selected individuals who make up the pilot cohort for the program will earn an industry-recognized credential that will add to the value of their professional qualifications.

The sessions on data-driven decision-making, such as those inspired by Georgetown’s Online Certificate in Data-Driven Decision Making, promise to equip professionals with the necessary knowledge to apply lessons in real-world scenarios, considering cultural and ethical dimensions. Courses like this emphasize the transformational role of data in refining business strategies, encouraging participants to leverage analytics for improved decision-making.

The specialized tracks and certification programs at CyberMarketingCon 2024 offer a rare opportunity for software professionals to gain real, applicable knowledge.

Track/Course Name	Focus Area	Credential Offered	Target Audience
Advanced E-commerce Strategies	E-commerce	E-commerce Strategy Expert	Marketing Professionals
Data-Driven Decision Making	Data Analytics	Certified Data Analyst	Business Analysts
Programming and Development in Digital Marketing	Software Development in Marketing	Certified Digital Marketer Specialist	Software Developers
Ethical Data Use in Business	Business Ethics	Business Ethics Certification	Business Executives
Transformational Leadership in Digital Marketing	Leadership	Digital Leadership Credential	Team Leaders/Managers

Bridging the Digital Divide: Inclusivity Initiatives

In 2024, the CyberMarketingCon will spotlight the importance of bridging the digital divide and promoting inclusivity initiatives. A digital era cannot be fully realized without the participation of everyone. Currently, a significant portion of the global population remains excluded from this digital era. Thus, CyberMarketingCon will address these pressing issues.

Example

In the Philippines, CyberMarketingCon spotlight sessions are tailored to increase digital access, representing a microcosm of broader global efforts.

Specifically, the conference will discuss the Philippines, where many of these challenges exist. This context will be used to illustrate broader issues related to access and education that apply to many countries worldwide.

These efforts are crucial because accessible education in the digital realm is our best hope for empowering those in underserved areas to help themselves. Initiatives like Uninorte insist that the Achuar (and, by extension, other indigenous communities of Peru) are capable of understanding the digital world and constructing a meaningful version of it for themselves.

The coordinated efforts of various organizations provide an excellent example of a common approach to promote digital inclusivity. They have taken steps to sharpen the focus on this very important issue. In their work and collaboration, these partners exemplify a path that can be followed on a much wider scale to bridge the digital divide.

Country	Key Initiatives	Target Group	Main Objective
Philippines	CyberMarketingCon Spotlight Sessions	General Population	Increase digital access and education
Peru	Uninorte Program	Indigenous Communities	Empower through digital education
Global	Partnership Models for Digital Inclusivity	Various Communities	Promote a collaborative approach to inclusivity

FAQ

What are the main themes of CyberMarketingCon 2024?

CyberMarketingCon 2024 revolves around three core themes: ethical AI, digital inclusivity, and workforce upskilling. It will be a conference where responsible AI integration within marketing strategies is discussed, the need to make digital spaces accessible to everyone is addressed, and conversations around the tremendous need for continuous learning to keep up with our rapidly advancing tech landscape occur.

Who are the keynote speakers at CyberMarketingCon 2024?

Keynote talks will be given by Steven Johnson and David Beal. Steven Johnson is renowned for his profound understanding of artificial intelligence and will share his unique perspective on the AI revolution and the impact of this emergent technology on business practices. Following the keynote stage will be David Beal, who will offer a different perspective—focused more on the human component driving digital transformation. Beal will ground his talk on AI strategy in the UPIC principle: “Values Are Your North Star.”

What specialized tracks and certification programs are available at the conference?

At the conference, attendees can participate in focused breakout sessions on two key topics: making decisions driven by data and developing e-commerce strategies. A new certification program, in collaboration with Certified Digital Marketer, has also been introduced to enhance attendees’ professional skill sets and provide recognizable credentials within the industry.

How does CyberMarketingCon 2024 address digital inclusivity?

The conference’s central concern is overcoming the digital divide. To this end, it is advocating for greater digital access and improved digital literacy, especially in regions like the Philippines that have limited digital infrastructure. The conference recognizes that truly reaching a diverse population means enhancing both the quality and the content of educational programs related to the digital domain.

How does the conference aim to benefit digital marketers and software professionals?

CyberMarketingCon 2024 provides digital marketers with the new knowledge they need to stay on top of their rapidly evolving field. This year’s conference focuses on artificial intelligence (AI), digital ethics, and data as the key components of an effective marketing strategy. These discussions are enriched with sessions showcasing today’s leading digital marketing platforms, as well as panels that spotlight tomorrow’s digital marketing initiatives.