Toffu is an AI marketing agent that connects to your ad accounts (Google, Meta, LinkedIn), analytics platforms, and content channels. You delegate marketing tasks through natural language conversation.

How do AI agents connect to Toffu?

AI agents can connect via the MCP server at mcp.toffu.ai/mcp. Register with POST /agent/signup to get an API key, then add Toffu as an MCP server using the returned token.

Toffu can manage ad campaigns, pull performance analytics, generate marketing content, analyze competitors, create reports, and automate recurring marketing tasks across Google, Meta, and LinkedIn platforms.

Is there a free tier?

Yes, Toffu offers a free tier with 500 one-time credits to try the platform. Paid plans start at $100/month for individuals and $3,000/month for agencies.

Yes, Toffu is SOC 2 Type II compliant. Data is encrypted at rest and in transit, and we never train AI models on customer data.

The AI agent built for paid media agencies.

Toffu monitors every client's campaigns, executes the optimizations your team approves and builds client-ready reports.

Issues fixed, on your approval. The specialist media stack included.

Book an intro call See an agency workflow

Running inside agencies likeOMNICOMGrey AdvertisingPPG Digital

One agent inside the media stack agencies actually run. DV360, CM360, GAM, Taboola, Outbrain, and the ad platforms.

Google AdsMeta Ads

Bing AdsChatGPT AdsLinkedIn AdsTikTok AdsPinterest AdsX AdsReddit Ads

Display & Video 360Campaign Manager 360Google Ad Manager

Taboola

OutbrainRTB HouseTeadsIDXKWAYGoogle AnalyticsGoogle Search ConsoleBigQueryTableauSingular

Omnicom

“At 7:55 a client messaged me that he had a meeting and needed a top-creatives report. By 8:01 it was ready.”

Omer Cohen

CEO, Ocean Media (Omnicom)

6 min

From the client’s message to a finished report

8:01

Report delivered, meeting made

See interactive client reports

PPG Digital

“Our clients open a link and the numbers are there. We stopped building weekly reports.”

Amitay Nechmad

Co-founder, PPG Digital

Weekly reports built by hand

1 link

Clients open it and the numbers are there

See interactive client reports

yad2

“Toffu shifted our campaign managers from execution to oversight and strategy. It takes on the data pulling, report generation and campaign launching, so the team has the time to decide where and how to invest to maximize effectiveness.”

Gilad Kummer

Head of Growth, yad2

70+

Automations running for the team

2,000+

Runs a month: data pulls, reports, launches

See campaign optimization

Armato

“Toffu saved me a suite of tools I had to maintain myself. Now I just talk to it, and campaigns are live in minutes.”

Zion Karsenti

PPC lead, Armato

30%

CTR on a Toffu-built brand campaign, up from 3%

Minutes

From brief to live campaign

From 3% to 30% CTR

Digital Vibe

“We weren’t looking for another AI tool. We were looking for one place that knows all our systems. Toffu is the closest thing to a one-stop shop I’ve seen.”

Or Kraemer

VP Clients & Business Development, Digital Vibe

See every connected platform

HiBob

“It built me the Excel, the Google Doc with insights, the presentation with charts by color and region. The initial outputs were already at a very high level. I used all of it.”

Sagih

Sr. Director of Performance Creative & Innovation Projects

100s

Ad creatives audited

Ad platforms mapped

Hours

Instead of weeks

Dozens of person-hours saved

Plus500

“In less than 2-3 hours, I can now do work that used to take me 3-4 days.”

Lior S.

SEO Team, Plus500

90%

Faster localization

Markets covered

20-30%

Less total SEO and content time

From 3 days to 3 hours

Motorcycle Riders Hub

“Where I've been fumbling around for the last 4 years, Toffu gave me the exact route through. It was a rocket boost.”

Simon Hayes

Founder, Motorcycle Riders Hub

12×

Weekly sign-ups

~500

Sign-ups a week, up from 20-40

Lower

Ad spend

12x sign-ups on less spend

See it work.

Pick an example and watch Toffu handle it.

Try an example

toffu.ai

Pick a task to see Toffu execute

Or watch the demo autoplay

Ask Toffu anything...

Always-on

It doesn’t just alert you.
It asks to fix it.

Toffu is proactive. It watches every client's ad accounts around the clock, finds what is broken or wasting budget, and comes back with the fix ready.

Reply yes on Slack, WhatsApp or email and it's done. Nothing changes without your OK.

# google-ads

Toffu APP · 9:12 AM

Your two new Polish search campaigns have had no impressions since launch. They target Poland, Ohio (US) instead of Poland the country. I’d switch both to Poland, like your other PL search campaigns. Want me to?

ApproveDismiss

Toffu

Your strongest campaign stopped 3 hours ago. It brings in $38,000 a week at 6.2x ROAS, and it just hit its daily budget cap. Want me to raise the cap so it runs through tonight?10:47

YES do it 10:52 ✓✓

Inbox

Toffu

Your checkout pixel stopped firing on Tuesday

Meta has seen 0 purchases since, so it is pulling budget from your best ad sets. $14,200 spent blind so far. Cause: the pixel is gone from /checkout/thank-you. Want me to freeze budget changes until it’s back?

# paid-search

Toffu APP · 8:03 AM

Typo in your top headline. 210,000 people saw it last month.Get 50% Off ~~Everyting~~ Today
Get 50% Off Everything TodayWant me to fix the ad?

Fix itNot now

See everything Toffu watches

Agency policy

Your agency's rules.
On every client account.

Set the rules once. Toffu follows them in every client workspace, for every person on your team.

Agency instructions reach every client

Write your naming conventions, brand rules and reporting standards once at the agency. Toffu reads them in each client workspace.

Approval before every change

Toffu shows the exact change and waits for Approve before it edits a campaign, publishes a post or asks Google to index a page.

Only admins can turn approval off

The server enforces this, not the screen. The agency can also remove the “Always approve” shortcut from every client workspace.

Every decision on record

The audit log shows who approved or skipped each change. Toffu refuses to change Business Manager users, roles or asset ownership.

Agency security

Limits

Set the limits once.
No change goes past them.

Your team asks Toffu to change a budget or a bid. Toffu checks the change against your limits first and refuses anything over a limit. Your team's scheduled automations have a cap on changes and messages per run. The server enforces every limit, not the prompt.

Your admins own the numbers. Client work follows the stricter of the agency's limits and the client's.

AI Settings / Limits

Limits

Budgets

Maximum daily budget

5,000USD/day

Maximum budget increase per change

1,000USD/day

Bids

Maximum bid increase per change

50%

Automations

Maximum ad-account changes per script run

2,000per run

Maximum messages per script run

150per run

CancelSave

“My team’s best hours disappear into reporting.”

Create interactive client reports

Human Assist

Need a person?
Ask in the chat.

Ask Toffu in any chat to bring in a person. The request goes to the Toffu team, and the answer comes back in the same chat.

Track every request across your clients in one place. Included on Growth, Agency and Enterprise plans.

Bring in a person to set up the new client's DV360 reporting.

Set up DV360 reporting

Retail client

Needs you in chat

Fix the broken Meta conversion event

Fintech client

Being fixed

Build the monthly client report

Travel client

Done

The agency program

Your team. Backed by ours.

The Toffu team works hand in hand with your campaign managers and account teams to bring AI agents into your agency’s everyday operations.

Together, we’ll connect your stack, prioritize the workflows that matter most, and get them running across your client accounts, from campaign optimization to client reporting. Hands-on onboarding, built around how your agency works.

Book an intro call

Step 1

Choose a first workflow.

Pick a recurring account task that costs time or gets inconsistent attention.

Weekly client report

Budget pacing check

Broken landing page watch

Search term cleanup

Creative fatigue alert

Step 2

Put it to work on a client account.

Connect the relevant tools, confirm access and review what the agent can do.

Client workspace: Northwind Outdoor

Google Ads

Meta Ads

GA4

Slack

Step 3

Build team confidence.

Review the output together and set how the team checks, approves and repeats the workflow.

1Review the output together

2Approve the change

3Repeat it every week

Questions agencies ask

Can Toffu make changes to live campaigns?

Yes. Toffu carries out campaign changes after your team approves them. You see exactly what will change before anything goes live.

Can we work across multiple clients?

Yes. Each client gets its own workspace, and team members only see the accounts they have access to, so client context stays separate.

Agency security

Do we need to build our own agents?

No. Your team can start with ready-made workflows and describe the work in everyday language. The agency program helps you choose and set up the first useful workflows.

Which tools and actions are supported?

Toffu connects to the major ad, analytics and communication platforms. Some connections read data, others can also take actions like changing budgets or pausing ads. We confirm your specific workflow on the intro call.

Can we share the outputs with clients?

Yes. Toffu creates branded reports and dashboards you can share with clients.

Book an intro call

Set the limits once.
No change goes past them.

Your admins own the numbers. Client work follows the stricter of the agency's limits and the client's.

Your team. Backed by ours.

The Toffu team works hand in hand with your campaign managers and account teams to bring AI agents into your agency’s everyday operations.

Questions agencies ask

Can Toffu make changes to live campaigns?

Yes. Toffu carries out campaign changes after your team approves them. You see exactly what will change before anything goes live.

Can we work across multiple clients?

Yes. Each client gets its own workspace, and team members only see the accounts they have access to, so client context stays separate.

Agency security

Do we need to build our own agents?

No. Your team can start with ready-made workflows and describe the work in everyday language. The agency program helps you choose and set up the first useful workflows.

Which tools and actions are supported?

Can we share the outputs with clients?

Yes. Toffu creates branded reports and dashboards you can share with clients.

The AI agent built for paid media agencies.

See it work.

It doesn’t just alert you.It asks to fix it.

Your checkout pixel stopped firing on Tuesday